Idents are an important part of a production companies a**enal. They are a way of attributing work in an impactful way and over the years I’ve made several different ones:
The first ident I created for my own purposes was the one for Mediachill which I was proud of at the time:
Then I wanted to created one for my blog as I was posting more stuff online and I was doing these silly vlogs (this period of vlogging didn’t last long) and this was the resulting ident:
That evolved into an equally silly ident several years later which I really like technically. I may even keep the ide of this one for something later but my face just doesn’t cut it:
Since then I’ve created a few more for other clients but I still hadn’t gotten down to creating an ident for Digital Creative. I had created a closing graphic arrangement which was good for sticking on the end of things but there was no real presence and didn’t fully represent what I feel DC is all about.
Today is different!
I was able to finally think about what I wanted and what would represent DC well. I wanted edginess, punchiness and attitude and I wanted something that reeked of professionalism but was also cool.
This is the new ident for Mark Robinson Digital Creative:
What do you think? What would you want in your own ident?
Yesterday evening I was setting out to head down to Sydenham for the first night of an Alpha course that a friend is doing. I gave myself plenty of time to get there and had the route planned and plotted in my phone via Google Maps navigation.
It was a beautiful evening, I had the radio playing some music and the windows down.
On my first left hand turn this gloriousness was to be short-lived when my phone decided that it wasn’t quite comfortable in the cradle and decided to launch itself out of the previously mentioned open window. It then skated across this quiet residential street only to be met by some very uncharacteristic traffic for the street in the form of a van and two cars.
The above is what was left of it.
What have I learnt?
This has left me feeling incredibly silly even if it was a freak turn of events but in future it makes me want to advise others what I have learnt:
- Always Always Always check your phone is sitting snuggly in its cradle
- Good idea to keep your phone plugged in so the charger acts as an anchor.
- Keep the cradle below the car’s widow line of the car if possible
EDIT – I have got phone insurance so a replacement will be sent to me in next few days!
We’ve (my siblings, their partners, my wife and I) been in Dublin this weekend to help my parents celebrate my Dads retirement with a big party which was last night.
We did a surprise performance of a few songs my dad wrote 35 years ago which was great fun. Below is the video of us singing “One & One”. It is a great song and he and everyone else enjoyed it:
I love my wife!
I also love Silver Strand!
I also really love my Family.
Put them all together and you’ve got the ingredients for an amazing day and this day was exactly that.
We’re in Ireland for Dad’s retirement party which is tomorrow. Dad had the genius idea for us all to pile in to the two cars and head down to their caravan in Silver Strand for lunch so we did just that. It was the first time in about 22 Years that the whole family was down there together and it was really wonderful to all be there.
We ate our fill and then went down to the beach where we were going to run it off but we actually ran it off with some healthy family competition. – The best most good-looking person obviously won…..yeah it was me!
Tom took the photo of Ruth and I and I love it.
My wife is lookin HOT! Woop Woop!