Idents are an important part of a production companies a**enal. They are a way of attributing work in  an impactful way and over the years I’ve made several different ones:

The first ident I created for my own purposes was the one for Mediachill which I was proud of at the time:

Then I wanted to created one for my blog as I was posting more stuff online and I was doing these silly vlogs (this period of vlogging didn’t last long) and this was the resulting ident:

That evolved into an equally silly ident several years later which I really like technically. I may even keep the ide of this one for something later but my face just doesn’t cut it:

Since then I’ve created a few more for other clients but I still hadn’t gotten down to creating an ident for Digital Creative. I had created a closing graphic arrangement which was good for sticking on the end of things but there was no real presence and didn’t fully represent what I feel DC is all about.

Today is different!

I was able to finally think about what I wanted and what would represent DC well. I wanted edginess, punchiness and attitude and I wanted something that reeked of professionalism but was also cool.

This is the new ident for Mark Robinson Digital Creative:

What do you think? What would you want in your own ident?