Idents are an important part of a production companies a**enal. They are a way of attributing work in an impactful way and over the years I’ve made several different ones:
The first ident I created for my own purposes was the one for Mediachill which I was proud of at the time:
Then I wanted to created one for my blog as I was posting more stuff online and I was doing these silly vlogs (this period of vlogging didn’t last long) and this was the resulting ident:
That evolved into an equally silly ident several years later which I really like technically. I may even keep the ide of this one for something later but my face just doesn’t cut it:
Since then I’ve created a few more for other clients but I still hadn’t gotten down to creating an ident for Digital Creative. I had created a closing graphic arrangement which was good for sticking on the end of things but there was no real presence and didn’t fully represent what I feel DC is all about.
Today is different!
I was able to finally think about what I wanted and what would represent DC well. I wanted edginess, punchiness and attitude and I wanted something that reeked of professionalism but was also cool.
This is the new ident for Mark Robinson Digital Creative:
What do you think? What would you want in your own ident?
We’ve (my siblings, their partners, my wife and I) been in Dublin this weekend to help my parents celebrate my Dads retirement with a big party which was last night.
We did a surprise performance of a few songs my dad wrote 35 years ago which was great fun. Below is the video of us singing “One & One”. It is a great song and he and everyone else enjoyed it:
It was a brilliant week and I was involved with the all-night youth session on the first night which was epic in itself. Every time we do this I love watching how the room evolves and seemingly comes alive with the prayers of so may decorating the walls.
Ruth and I had a slot from 2 till 5 am on the Saturday morning which was really amazing. It was great to have time with little distraction to engage with God. I shot some stills and some footage to try and capture the spirit of the room or the feeling of the room.