The first ident I created for my own purposes was the one for Mediachill which I was proud of at the time:

Then I wanted to created one for my blog as I was posting more stuff online and I was doing these silly vlogs (this period of vlogging didn’t last long) and this was the resulting ident:

That evolved into an equally silly ident several years later which I really like technically. I may even keep the ide of this one for something later but my face just doesn’t cut it:

Since then I’ve created a few more for other clients but I still hadn’t gotten down to creating an ident for Digital Creative. I had created a closing graphic arrangement which was good for sticking on the end of things but there was no real presence and didn’t fully represent what I feel DC is all about.

Today is different!

I was able to finally think about what I wanted and what would represent DC well. I wanted edginess, punchiness and attitude and I wanted something that reeked of professionalism but was also cool.

This is the new ident for Mark Robinson Digital Creative:

What do you think? What would you want in your own ident?

The official launch is coming soon as will the portfolio write-up but for now we need the search engines to do their thing.

Click the image above to help us along for some jolly ranking joy!

So far today’s shoot is going well. My brother has been away and normally I would use his kit so on this and last week’s shoot, I’ve been hiring in kit from www.kitroommonkey.co.uk who are based in Ealing studios.

The kit is centered around a Canon 5d mk2 on rails with a Dedo light kit and a H4N with boom. There are a few items new to me but generally it’s a great kit and packs down well.

I’m particularly loving the rail system. It’s great to be able to pull the while rig off the sticks and run it from the shoulder. My first rail setup last week was poorly thought out but this morning I had a little more time to set it up and I nailed it.

Proof will be the footage!

I know, I should feel ashamed for installing any windows products on a Mac but I need to setup the virtual machine for website testing.

So far I’m quite impressed with VirtualBox but I’ll write up something more substantial when its successful.

Just feels so weird seeing an XP symbol on my Mac.

Been working on a few things today but one of the items is a social-stream consisting of content from different sources being pulled in to a wall and displayed chronologically in a masonry style layout which is filterable and branded as per the clients needs.

Expect a post on the work portfolio when it’s launched.

• 5 WordPress website projects,
• 3 digital on-line coding jobs
• 2 small film based pieces
• and one large film project about to start.

Its awesome! Stay tuned for results!

Woot Woot!

This is the official film I made for the Summer Madness from the footage I shot in Cambodia.

I intend to produce a different postcard version of this footage sometime soon.

Today we had an team of amazing Google Developers come in to give their time and advice on a project we are developing at work.

They gave us some really great insight and advice and were generally all brilliant! Really lovely bunch of people whom we hope to work with in the future!

Good times!

This trip has been quite mind bender. I’ve never really witnessed such poverty on the scale that ive been witnessing it here. It’s epic in its proportions.

One of the first things I noticed with this town we are staying in called Poi Pet is the lack of infrastructure. This is obvious when you see all the rubbish everywhere. It’s dirty, smelly and hot and is hard to take in at times.

Then when you take in the reason why we are here its gets harder. Trafficking is not a great thing to think about.

BUT – seeing what CHO are doing here is amazing.

Check out their site!

These are screen grabs from the Cambodia trip, expect these to be date augmented to fit the blog proper!

John_Pilger – Cambodia (Year Zero)